Pitching Romney, the Parade Magazine Way

The pro-Romney SuperPAC Ending Spending Action Fund spent a hefty sum on a magazine insert called MittZine in Sunday newspapers --- but only in swing states. The full magazine, downloaded here, is heavy on personal stories of the Romneys as well as tabloid ready stories about Brangelina and Oprah. The magazine has bylined articles and even and October date, as if this will be an ongoing publication. And there's even a crossword puzzle. "Gas prices have been going ____." "First name of the teenage girl whose life was saved by Mitt Romney."