Katzenberg Top Donor to Democratic Outside Spending Group
Jeffrey Katzenberg contributed $2 million to Priorities USA Action, the independent organization set up to counter the flood of campaign money GOP operatives and wealthy donors.
Priorities was formed several months ago by two former White House advisers, Bill Burton and Sean Sweeney. When it was announced, Katzenberg was listed among the Democratic donors who would support the organization and help raise money. Priorities and other orgs, like the conservative American Crossroads, can raise unlimited sums from donors, but must operate independently from a candidate's campaign.
According the reports filed today with the Federal Election Commission, Priorities USA Action also raised $500,000 from Fred Eychaner, $500,000 from the SEIU, $50,000 each from director-writer J.J. Abrams and his wife, Katie McGrath, and $25,000 from Lawrence Fish. Priorities also has a sister org, Priorities USA, that can collect sums from donors without having to disclose their identities.
Combined, the two Priorities groups raised more than $5 million in the first half of 2011, including $3.16 million for Priorities USA Action.
In addition to raising money for Priorities, Katzenberg is a bundler for President Obama's reelection campaign, as is his political consultant, Andy Spahn.
Priorities and several other Democratic independent expenditure orgs announced on Friday that they had raised a combined $10 million in the first half of the year. Similarly structured groups supporting GOP candidates are expected to outpace them in fundraising. American Crossroads, for instance, is aiming to raise $120 million for the 2012 cycle.
In an e-mail, Burton said that "Priorities USA Action spending reflects our goals of countering Karl Rove and the Koch Brothers and holding Republican candidates accountable. We've invested in early advertising to highlight Republican proposals to end Medicare and to counter Karl Rove's $20 million in deceptive ads."
He added that they have been focusing on "targeted local expenditures" and have conducted research across the country to "ensure that we are most effectively communicating the Republican agenda of ending Medicare and slashing education to provide tax breaks for the wealthy."
In May, Priorities made its first media buy, an ad targeting Mitt Romney on Medicare. Burton said that the spot ran for one weekend in South Carolina, but said that the free media attention it got helped boost its impact.
"In responding to Karl Rove's $20 million in negative ads on the economy, we choose to invest in only swing states and, within those states, the most efficient television markets," Burton said.
Priorities USA Action spent $723,901 on ads during the period.







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