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Live Earth's Lackluster Ratings

By: Ted Johnson
Published: Mon, July 09, 2007, 6:11 PM
| Comments ( 1 )

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I have just been sent Live Earth ratings by our Nielsen guru, Rick Kissell. It shows that the concerts didn't exactly break any records.

According to Nielsen estimates, 19 million Americans watched at least some of Live Earth across all of the NBC networks, which is not bad but not especially big considering the blanket coverage and big name acts.

In primetime, NBC averaged 2.7 million viewers, finishing behind ABC (3.4 million), Fox (4.6 million) and CBS (5.2 million).

Live Earth did break some records for online hits, according to organizers. But it's interesting to note that broadcast networks have had a tough time with concert broadcasts in recent years, so the fact that Live Earth didn't do well in prime time isn't a major surprise.

Posted: Mon, July 09, 2007, 6:07 PM

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Laurence Socci

Here are some records it DID break: Most fuel used to get artists to venues. How much gas was used to cart these "environmentalists" on their private planes and limos? Here's another record:
Most garbage disposed at a concert. How many empty $7.00 bottles of water were tossed on the ground? Quite a bit I imagine.

Posted by: Laurence Socci | July 10, 2007 at 05:49 PM

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Wilshire & Washington highlights the enduring relationship between entertainment and politics. More than a mere curiosity, the intersection of these worlds play out daily in fund raising, celebrity causes, show business lobbying and creative expression. Variety managing editor Ted Johnson provides the daily dose with contributions from reporters in L.A. and D.C.

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